Brand assessment is a necessary tool for every business. Social Entrepreneurs, small business owners, creatives, and individuals establishing a personal or business brand should approach the evaluation as a priority step when launching a company or rebranding.
The evaluation of Brand Identity allows the organization to gain a realistic view of how existing and lost customers view them in the market place.
Without an assessment, there can be no effective marketing plan to meet and engage your targeted audience by any method specifically across social media channels ( digital).
Brand evaluation allows for the identification of opportunities to enhance and more clearly differentiate brand strength and weakness and impending threats to loss of business.
Brand reputation is a significant factor in each entity of driving growth and revenue. Managing a Brand reputation is critical to creating loyalty, retention for, and employees.
Brand marketing goes far beyond name and logo; it identifies their market identity, who they are, the quality of service or goods they provide, customer experience and satisfaction.
I worked with a business coach and he or she said to:
Logo, colors, font, t-shirts, and my image on a banner. No website just Facebook and Instagram.